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1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

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Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

About Minuteman Press Greece

Minuteman Press Greece has been family-owned and operated since 1985. The team at Minuteman Press Greece prides itself on providing outstanding customer service. The staff works closely with each client to deliver the quality product their customers are looking for, in the timeframe they need it.

Minuteman Press Greece is a full-service digital print, marketing, and design company. We provide printed products to the business community including but are not limited to: brochures, flyers, pamphlets, booklets, rack cards, posters, signs, banners, yard signs, custom apparel and promotional products, business cards, envelopes, presentation folders, training manuals, bound books, postcards, direct mail, catalogs, labels and stickers, carbonless forms, checks, calendars, and invoices. We also provide professional graphic design services utilizing Adobe Creative Suite. We have many binding services including coil binding, padding, folding, cutting, numbering, and perforating. Every Door Direct Mail and variable data direct mail are also among the services we provide.

Anything you need printed, we can take care of for you.

September 14, 2026

5 Ways to Market to Millennials

Five adults hugging and smiling.

You’ve heard all about them, you’ve seen all about them, you probably have one in your life, you might even be one… Millennials. Millennials were once the "newest" generation in the workforce, but today they are firmly established professionals, managers, and leaders driving the modern economy.

Generally speaking, Millennials are those born between the years 1981 and 1996. According to recent census data, there are roughly 74.2 million Millennials in the U.S.—making up nearly a quarter of the entire population and surpassing Baby Boomers as the largest generation. With an annual buying power projected to reach $3.4 trillion, they remain a massive and highly lucrative market to engage with. What does this mean for businesses?

If you’re not reaching Millennials, then you're missing out on a major selling opportunity. How can you engage with a demographic currently aged roughly 30 to 45? Check out five ways to market to Millennials today.

1. Go mobile-first.
The best way to market to Millennials is to have an impeccably mobile-friendly website and purchasing journey. This means when customers pull up a website on their phone, they’re not stuck looking at tiny fonts or struggling with clunky checkout systems. Mobile websites and apps have a completely different design than their desktop counterparts, and seamless mobile commerce is now a baseline expectation. A significant majority of Millennials use their mobile devices for everything from research to checkout, and many frequently make impulse purchases directly from their phones. If a business website isn’t fully optimized for mobile, Millennials simply won't bother engaging with it.

2. Get social and personalized.
Get active on social media platforms where Millennials actually spend their time. While they started on Facebook and Twitter, they are heavily engaged across Instagram, LinkedIn, and TikTok. Furthermore, modern Millennials demand personalization: a recent Deloitte survey found that 64% of millennials would opt into hyper-personalized loyalty settings to access better perks, and 53% would spend more with a brand that offered a personalized experience. Optimize your social content to be engaging, shoppable, and exciting to build a dedicated community. Data shows that 80% of millennials say that once they find a brand they love, they keep coming back to it.

3. Be authentic and purpose-driven.
Authenticity is no longer just a buzzword; it's a requirement. Research shows that consumers are increasingly aligning their purchase decisions with their personal values, with a vast majority preferring to buy from brands that reflect those ethics. In fact, over 88% of US consumers purchase from brands that align with their values. Millennials crave an authentic, purpose-driven brand that shows its true colors. They want to engage with businesses that aren't afraid to be real. This means showing the inner workings of your business and proving how you are making a positive difference in the world.

4. Leverage word-of-mouth and social proof.
More than ever, Millennials engage through word-of-mouth marketing, which today takes the form of user-generated content, online reviews, and influencer partnerships. If they hear a recommendation from a trusted friend, coworker, or even a favored influencer, they are much more likely to buy. Highlighting this shift, 40% of millennials say their favorite online influencer understands them better than their real-life friends. This means getting out and meeting this generation where they stand—leveraging authentic influencer marketing, encouraging customer reviews, and rewarding loyal advocates. The more digital and physical word-of-mouth you can cultivate, the more successful your campaign will be.

5. Turn creative and experiential.
Finally, get creative in your marketing strategy. Millennials have been targeted with advertisements since before they could walk and are constantly bombarded every day with digital messages to buy and try products. If you want Millennials to engage with a brand, you have to catch their attention first and offer something more than just a transaction. Maybe it’s an immersive experiential marketing campaign, a clever social media competition, or a completely new omnichannel tactic. Think outside the box and focus on offering valuable experiences.

When it comes to modern marketing, Millennials are a dominant force shaping the consumer landscape. Try out these updated tactics to see how you can connect with them, drive them to a product or service, and grow your business today.

Customer Reviews

"Their service is outstanding!!! After sending the content for the job late, they were still able to deliver it on time." - Jane L.

"Amazing work. Great team. Our complicated printing job was done impeccably and in a timely manner. I recommend this print shop for all tasks." – Kathleen F.